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Web Design Kuantan

Use of Digital Marketing in Tourism

Kuantan is the state capital of Pahang, the biggest state by land mass on Peninsular Malaysia. A variety of modern transportation networks connect Kuantan to surrounding regions. There are daily flights from Kuala Lumpur to the city. Also, the modern roads are very convenient, in case you opt to travel by road. Kuantan is notably the largest city in the East Coast of Peninsular Malaysia. It thus offers much potential as an investment destination.

Surrounded by stunning beaches, Kuantan is a major tourist hub. The city is close to very many world-class resorts. Tourism is the major economic activity in the area. Scenic beaches within Kuantan’s vicinity include Palm Beach, Teluk Cempedak, Cherating, Pantai Sepat, Balok, Beserah and Batu Hitam. The charming coasts of Kuantan will take your breath away. Vacationers also frequent turtle sanctuaries near Cherating.

‘Kuantan is popular for its waterfalls and park. Sungai Pandan Waterfall is arguably the most well-known waterfall in the region. Sungai Berkelah Waterfall and the Jerangkang Waterfall are also within close proximity. Kuantan hosts a number of parks including Gambang Safari Park, Gelora Park, Agriculture Park, and Teruntum Mini Zoo. The State Mosque (Masjid Negeri) is also very popular with both tourists.

Bukit Gambang Resort City (BGRC), another attraction in the city, is one of the most magnificent theme park resorts in the country. The list of 5-star and 4-star hotels in Kuantan includes renowned international hospitality brands. This is a testimony of the potential of tourism in the city.

Kuantan is famous among food enthusiast for its delicious fish crackers and salted fish.  For avid shoppers, Kuantan hosts a myriad of massive malls and shopping complexes. Also, Kuantan has many retail outlets spread of the municipality. The future looks very bright for Kuantan, especially considering the enormous growth potential.

The benefits of digital marketing in the tourism industry cannot be overstated. More and more business owners are switching to digital marketing, especially because it enables easy tracking of your marketing approaches. You choose from plenty of remarketing methods, besides paid and organic search.

Today, the business volume of tourism in regions such as Kuantan surpasses that of automobiles, agriculture, or even oil exports. Consequently, digital marketing trends are becoming more critical to the successful and rapid growth of tourism.

Larger Community

With digital marketing, companies are able to reach out to a wider community. On the other hand, traditional marketing methods have a limited audience. In a competitive business environment such as Kuantan, you want to reach as many people as possible. When it comes to web design for tourism and travel industry, using photos and videos is a powerful form of marketing that can help you appeal to more target audience.

Targeted Marketing

Digital marketing is an excellent way to promote products and brands online through

When it comes to marketing, most companies, especially in the tourism sector, have a particular audience that they aim to reach. Target marketing has enabled businesses to effectively reach these target consumers through various digital avenues. With digital marketing, you can target a much larger audience compared to traditional methods.

User-Generated Content

Majority of visitors today make decisions based on online reviews in social media, besides booking websites and travel reviews sites such as TripAdvisor. It is thus important to manage your online review reputation. This entails checking what customers are saying about their business online and subsequently pinpointing areas for improvement.

Also, responding to reviews is an excellent way to rectify or clarify major issues. Every business wants to be seen as customer-centric. In this regards, it is important for business owners to have a deeper insight into the customers’ wants and needs.

At The Ultimate Webmaster Malaysia, we offer complete web solutions for travel agencies and tour operators.  Through personalized services, we are able to ensure customer satisfaction for our clients. Looking for web design services in Kuantan? Contact us today for a deeper insight into our products and services.

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