Revamping & Redesigning Website Ireland

Ireland is a vibrant island situated in the North Atlantic. It’s notably the third largest island in Europe. Ireland is separated from Great Britain by the Irish Sea. In terms of population; Ireland is the second-most populous island in Europe, only after Great Britain. Its capital city of Dublin has over 1.273 million inhabitants.

Ireland is a major tourist destination. More and more visitors are flocking to the unique island to discover heart-warming moments and spectacular sights. Due to its lush greenery and rolling hills, the country is known as the Emerald Isle.

Economy

Ireland boasts the fastest growing economy in the Eurozone. It is a highly stable, competitive, secure and pro-business country. The country’s highly skilled, educated, youthful and multicultural population has immensely boosted its economy. Ireland is an open economy and ranks an impressive 6th on the Index of Economic Freedom.

The country is a dominant player in the international market. The impact of FDI (foreign direct investment) on the country’s economy cannot be overstated. Ireland ranks first for high-value foreign direct investment (FDI) flows. Overseas companies continue to be significant exporters from Ireland. Low corporate taxes and a talented high-technology labor pool have helped attract foreign multinationals.

Ireland has been consistently ranked as one of the best nations for business. The countries performance as a major hub for FDI is unrivaled. The Irish government has promoted a pro-business attitude that enables firms to set up swiftly, with minimum barriers, in a connected and conducive environment. It’s thus little surprise that over 1,000 multinational corporations have chosen Ireland as their strategic European base.

Actionable Steps to Rank Higher In 2019

SEO requirements keep evolving for businesses and organizations across the world. Consequently, it can be hard to keep up with the latest trends. However, if you want your website to get traffic, you have to be in the know.

Having a well-optimized site is a necessity for businesses that want to maintain a competitive edge in today’s business world. Without SEO, your site won’t attract organic traffic and is essentially ineffective.

Ultimately, as a business owner, you want a well-optimized website that attracts a lot of business. This guide explores some ranking factors you can use to enhance your site and dominate search.

Layout and formatting

As a website owner, you want a modern looking site with proper formatting, besides a user-friendly layout that helps enhance user experience. Ultimately, you want your content easy to scan and digest. Layout and formatting immensely affect the amount of time your readers stay on your site. It’s essential that your target audience effectively consume your website’s information.

Formatting is an excellent solution to dramatically enhance a webpage’s usability by making the content easy to read.  These are the essential elements to consider when it comes to website layout and formatting:

  • Easy to read font size and typography
  • Use brief paragraphs with adequate spacing in between
  • Use bulleted or numbered lists. This enhances clarity
  • Break up content into different sections, for example, using subheads. This also helps to enhance SEO rankings.

Also, many website owners are using techniques including sliders, tabs, structured grids, progressive layouts, and mega drop-down-menus, among others, to effectively organize their content. Additionally, this improves interactivity with the target audience.

Eliminating broken links

It goes without saying that broken links make for bad usability. Getting a 404 error page is a nuisance for most internet users. It’s worth noting that search engines, especially Google, consider a large number of broken links as a signal of an outdated and neglected site. Consequently, this can impact your SEO ranking.

Today, there are many tools and apps to help identify and eliminate broken links. As a result, you don’t have to manually go through every web page and tests the links.

Page load speed

For many years, it has been an open secret that search engines take page-loading speed into account when it comes to their website ranking algorithm. It’s worth noting that the average internet user is very impatient. Consequently, users are likely to leave your site in case your web pages take long to load. Websites with high bounce rate tend to have very low SEO rankings.

During website revamping, several strategies can be implemented to increase page load speed. These include:

  • Use of a caching plug-ins
  • Constantly making sure your code is clean and streamlined
  • Using optimal image sizes to reduce file size and enhance load speed
  • Using fewer plug-ins
  • Having minimal redirects
  • Image compression

Quality images

Research has shown that using relevant and good quality images not only helps increase conversion rate but is essential for your overall SEO ranking. As a website owner, you want images that increase trust and enhance a visitor’s experience without increasing load time.

Mobile friendly website

There are many reasons why your site should be mobile optimized. First and foremost, it’s essential to note that most internet traffic today is coming from mobile. Consequently, if your website is not mobile friendly then you are losing out on a lot of these potential users.

Without a good mobile viewing experience, the majority of users are likely to leave your site and probably never come back again. Also, Google has come up with a ‘mobile-first index’. Essentially, your website has to be mobile friendly in order to be part of the Google mobile index.

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