Revamping & Redesigning Website Finland

Using Web Revamping To Improve SEO Rankings In 2019

Finland in numbers

Finland is one of the largest countries in Europe. With a population of a mere 5.5 million despite its large size, it’s the most sparsely populated country in the EU. In the good country index, Finland is ranked first, in terms of the country that contributes the most to the greater good of humanity globally relative to its size. The country’s ranking in press freedom, food aid, environmental agreements compliance, healthcare, and cybersecurity is unmatched.

Finland is ranked 3rd most innovative country in the Innovation Index Bloomberg 2019.

The country is also the 3rd best digital competitive country in the EU. Also, the country is notably ranked the 1st when it comes to human capital and quality of education. Its high quality public sector is thus efficient, besides impressive labour productivity in both the public and private sector.

Are you a foreigner wishing to invest in Finland? Invest in Finland is the agency mandated to promote foreign investments into the country. The agency assists both international firms to identify business opportunities. Also, investors receive proper guidance and all relevant information they need to establish their business in Finland. From their website, online visitors can get crucial information regarding Finland as a business location

Why invest in Finland?

Finland is notably the birthplace of the digital revolution. The country boasts abundant business and investment opportunities in a comprehensive range of sectors. With the country being the biggest contributor to innovation per capita, it’s the epicenter of bio-economy growth. Finland has been cited as Europe’s most competitive country.

When it comes to travel and tourism, Finland is on a steady growth path and has in recent years enjoyed rapidly increased international overnights. Finland is strategically situated between East and West and boasts advanced transport infrastructure and logistics. The country serves as a perfect getaway to other European Union markets and the rest of the world.

With its reliable infrastructure, Finland has been described as a ‘country that works.’ As a business owner, you want a stable and transparent environment for conducting business, and that’s what Finland offers.  Major global brands, including Rolls-Royce, GE Healthcare, Google, Zalando, and Huawei, have chosen Finland as a hub for their business.

Technology

Finland is a superb country for technology and entrepreneurship. ICT is in the country’s DNA. A considerable proportion of its population has advanced programming skills. Finland is home to thousands of industry start-ups, with its cities such as Helsinki striving to be a leader in smart and technology. Penetration of 5 networks in the region has immensely supported companies developing new 5G enabled solutions and business concepts.

Are you a business operating in a highly competitive and digital market such as Finland? Web revamping is an excellent way to enhance your SEO rankings and stay ahead of the curve. Your website can’t generate leads to your business if your potential clients cannot find you. In this regards, your SEO rankings should be a top priority during, before and after any website revamping project.

As much as 93% of experiences on the internet start with a search engine. The higher your website appears on the first page, the higher the chance of getting clicked. Given that 75% of people won’t click on the second page of the search results, it’s imperative for businesses to aim to rank as higher as possible. Ideally, your website should be the top results your potential customers see when they search for related goods and services.

Why are your competitors ranking higher than you on Google? Well, more often than not, it’s because they are making a conscious effort to enhance their SEO.  However, it’s reassuring to know that it’s never too late. Let’s explore some practical ways you can use web revamping to boost your SEO ranking.

High quality content

How often do you update your content? While it’s not always necessary, to overhaul your entire website content, there is always room for improvement in terms of polishing up your content. Your customers want compelling content that is not only relevant but informative.

Why should you revamp your content?

  • Saves a lot of your time in the long run
  • Your old content becomes more useful and valuable
  • With better content, you are almost sure of increased traffic and leads.

 So why not invest in repurposed, highly targeted, and more comprehensive content.

Some website owners get comfortable after their website is up and running and hardly perform any changes on their website content. Ultimately, this is a costly mistake that hurts your SEO rankings and general website performance. Your next web revamping project is an excellent chance to polish up your content to drive more traffic to your site.

Dwell time

Dwell time is a critical factor that impacts your SEO rankings. It refers to how much time online visitors spend on your site per visit. As a website owner, you should aim to constantly give your visitors a reason to stay longer on your site and keep coming back. During web revamping, it’s essential to ensure your site is not only appealing but has fresh, exciting, and newsworthy information that will increase your dwell time. Websites with more informative content tend to have longer dwell times.

How should you choose the right web pages to revamp to enhance SEO?

It’s important to note that not every existing web page is worth an overhaul. Also, some pages require more urgent attention than others. Google analytics is an excellent strategy to figure out the pages to focus on. Below are the steps you should take:

  1. Log into Google Analytics.
  2. click on Acquisition(On the left-hand menu)
  3. Click on All Traffic, choose source/medium, and select Google (organic).
  4. Now, click Secondary Dimension and subsequently select Behavior and then Landing Page.

After following these steps, you can see the top pages for organic traffic. Based on these results, you should take appropriate steps to review and edit pages based on their performance. Google analytics is an excellent way to make more informed decisions regarding your Search Engine Optimization.

More social media links

With increased internet penetration and social media usage hitting record figures, the importance of social media marketing cannot be overstated. A huge proportion of today’s consumers want to be more engaged by the brand before they are ready to purchase a company’s goods and services.

Social media is instrumental in increasing engagement and improving your brand. Also, it’s an essential digital marketing tool. During website revamping, aim to expand and improve on your social media links. This is good for SEO and helps create loyal customers who will potentially choose your brand for years to come.

Looking for web revamping or related services in Finland? We work with all levels of clients from Small to Medium size businesses to individual blogs and websites. Contact us today for a customized package.

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