Revamping & Redesigning Website Canada

Web Revamping Mistakes to Avoid

Canada is a North American country that extends from the Atlantic to the Pacific and northward into the Arctic Ocean. Ottawa is the capital city of Canada and its 4rth largest city.

Covering at least 9.98 million square kilometers, Canada is the 2nd largest country in terms of total area (after Russia).

The country’s border with the United States is the world’s longest bi-national land border.  Canada is generally sparsely populated with the people being highly urbanized, and the majority of land area being dominated by forest and tundra. It has one of the lowest unemployment rates at 5.83%, based on 2018 figures.

Economy

Canada boasts the tenth-largest economy globally, as of 2018. Canada is a developed country and ranks sixteenth-highest globally in terms of nominal per capita income. Also, the county has one of the best Human Development Index.

Canada’s economy is primarily dependent on its abundant natural resources and well-developed international trade networks. Consequently, it has a highly globalized economy.

Canada’s Information and Communications Technology (ICT).

Canada has a thriving technology sector that has immensely fuelled other sectors in its economy. Today, Canada is a hotbed of tech entrepreneurship. In recent years, more and more Canadian businesses have begun to align themselves for digital transformation. This has increased opportunities for related businesses such as web design agencies.

During the last decade, technological advancement and innovation Canada have been monumental. Also, the country has progressively embraced its position as a favorable destination for commercial investment. Canada provides a compelling and conducive environment for businesses from a comprehensive range of industries to thrive.

In the near future, powerful technological forces are projected to significantly transform, not just Canada’s but the global economy. A lot of business owners are revamping their websites to strengthen their online presence. Website revamping is a vital investment that should provide a significant ROI. Ultimately, every web revamping project that can either deliver excellent results or leave your website worse off than it previously was. Let’s explore some of the costly web revamping mistakes that you should avoid.

Website loading slowly

One of the primary objectives of a website revamping should be to enhancing web page load speed. In case you completed a website revamping project and your website is either slower or not any fast enough, then it’s a red flag that you should change some aspects of your website. It’s imperative to fix the problem as soon as possible.

One solution is to optimize your images as makes the web pages to load faster. For example, you can run your images through a compressor such as Compressor.io and sub subsequently cut off a few seconds off the load time. Also, some content management systems have plugins that will help speed up your site.

Failure to perform a website audit of the existing site

It’s essential that web revamping is based on useful insights and analytics regarding your website. As a website owner, you want to know the kind of content and pages that are performing and the ones that are not. As a result, you can revamp your website based on the specific SEO needs of your site. For example, you want to reliably know the top performing keyword based on rank, traffic, and lead generation. Based on the information, you can make informed decisions regarding the keywords to remove or alter.

The importance of capturing benchmarks cannot be overstated. Your web designer of choice should establish metrics based on the performance of the old site. The analytics help in not only setting goals for the revamped website but also the overall growth of the business. Revamping without goals

It’s imperative to revamp your website based on clear and concise goals. Before launching the website revamping project, it’s essential you ask yourself some of these questions:

  • What are the primary goals for the new site?

Some actionable goals include-Generate sales leads

  • Highly converting content
  • Topnotch user experience
  • What are the must-have features you want in your new website?

Who are your target audience/ ideal customers? This generally depends on the nature of your business.

Wrong CMS and host provider

 Choosing the Wrong content management system (CMS) and Hosting Provider

Suitable CMS and hosting provider mainly depends on the scope of your new website. In this regards, you will have to weigh some fundamental factors such as:

  • Cost
  • Functionality
  • Support
  • Speed
  • Security

Not polishing up your old content

During website revamping, it’s essential to not only polish up old content but also add new high quality content. When it comes to website success and performance, content is key! As a website owner, you want to provide as much value as possible to your target audience. Your content should enable higher rankings and more conversions.

Revamping your website is an excellent way to attract more traffic, increase your conversions, and enhance the visitors’ experience. It’s imperative to take due diligence before, during, and after a web revamping process. Make a point to avoid the mentioned mistakes to prevent wastage of money and resources. Feel free to contact us today for web revamping or related services in Canada.

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