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Here’s Why Rebuilding Your Business Website Is ESSENTIAL
In a world full of brands competing for attention, first impressions are absolutely essential.
The same applies to your website, the first impression your customer experiences of you and your business.
Your site contains EVERYTHING that people need to know about who you are and what you can offer them.
75% of users judge a company’s credibility based on their website alone, so ensuring your website is up-to-date and keeping with design trends is vital.
As society develops, technology advances and design trends change, your website needs to keep up. And let’s face it… It’s not an easy project to undertake! It goes deeper than just changing your logo, fonts, and colors.
A website rebuild completely changes how your customers experiences you as a brand, and can create a long-lasting positive impression that will translate into leads, sales, and much more. On the other hand, a dated website and strategy limits the number of people you could be impacting and sharing your message with.
If you’re still on the fence about getting a new website developed, here are a few major benefits of making the most out of a new website design.
The Expansion Of Mobile Based Browsing
Honestly, this shouldn’t even need to be said in 2018. More and more website traffic is coming from mobile devices, with users preferring to browse using their phone and other mobile devices.
If your website isn’t mobile-ready and optimised, you are throwing money down the drain. Literally.
Though getting your website re-designed and developed may sound like an overwhelming task, the truth is an experienced web developer (like us!) can integrate responsive design easily. This means your website will automatically adapt the desktop-friendly version into one that is easily viewable from all devices.
Stay On Top Of New Design Trends
Design and technology are such fast-paced worlds that something could go from innovative and trendy to old and outdated in just a couple years. A website that hasn’t been updated to reflect these changes can end up looking and feeling irrelevant to today’s customers.
To make matters worse, older websites can often be totally incompatible with today’s devices and programs. Flash was one of the most commonly-used online multimedia platforms just a decade ago, and many websites were built on the back of this software. Now, however, most mobile browsers and all Apple devices do not support Flash. If your site functions on obsolete software or dated visuals, it may be time to rebuild and move your website, and business, into the future.
Reflect Your Brand’s Values
There’s a good chance that the brand you originally envisioned is very different from the brand it is today. It might be the same at its core, but anything from an aesthetic overhaul, portfolio expansion, new marketing campaign, to a change in strategy and approach should make you consider a website rebuild. Reflecting these changes and staying consistent to your company values is essential in connecting with your target customers.
Review your site and see if it’s helping you meet your current goals. If you’re content with your brand fading away into irrelevance, your current website may suit fine. But if you’re aiming bigger and want to grow your brand, a website rebuild could launch you in that direction.
Add New Functionalities Or Feature New Product And Services
Good companies evolve and adapt to the needs of its customers, and so should your website. Rebuilding your website will help you seamlessly incorporate any new features you want to offer; whether it’s a blog, forum, or online shop. You want your website to feel like a cohesive whole, instead of the most important things feeling like an afterthought. Launching a new site alongside new products and services is a fresh start that puts you on the path towards the brand you truly want it to be.
Make It Easier For Your Customers
In the age of social media, there are so many things trying to grab our attention. We want information, and we want it now. If your website is too complicated or difficult to navigate, your customers will look elsewhere for what they need. User experience is becoming more and more important in web design, and for good reason: how your user feels navigating your website is how they will feel about you as a brand.
Is your website clean, organized, and easy to understand? Can visitors find all the important information right away?
Or is your website clunky, cluttered, over-saturated with unimportant information, and just generally unintuitive?
These are the questions you need to ask when you’re considering a rebuild!
A bad website demonstrates to customers that you couldn’t care less about their experience, while a good website just makes sense, even for people who aren’t adept at technology. Your website should convey how thoughtful, credible, and professional your brand is – and a website rebuild could help you do just that.
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